Inbound marketing has multiple advantages for virtually any business with an online presence. Web 2.0 has brought great advances in communication to all those who have a minimal presence on the web. Inbound marketing is undoubtedly one of these benefits. Inbound Marketing provides brands with added value that Outbound Marketing cannot offer. For example, the directionality of communication. The directionality of communication is not the only one of the benefits that inbound marketing provides. Here are the four reasons why it is preferable to focus on
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