Social networks have opened new channels for sales, but also new means to increase profits. Influencers are users who, as their name indicates, have influence, and therefore credibility and presence, in digital media. Generally this influence is given by being considered knowledgeable, gurus or experts in one or more specific subjects. Influencers can be digital natives, or just be famous offline people who have some online presence. Although these seconds do not have to be precisely experts in any matter and simply be influencers for their “fame”. Both companies that market …
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